Privacy Policy

LaunchPoints, LLC ("LaunchPoints," "we," "us," or "our") is a Minnesota limited liability company. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit or interact with our websites:

• LaunchPoints.com
• YourScaleMap.com
• TheScaleTrap.com
• MichaelAchman.com (once operational)

This policy covers information collected through these websites, their forms, and related emails. It does not cover information shared during a consulting engagement, which is addressed in Section 2.

1. Information We Collect

Information you give us

• Contact details, such as your name, email address, phone number, company name, and job title.
• Form submissions, such as requests for free resources (including the 13-Week Cash MAP), consultation requests, and general inquiries.
• Business details you choose to share when you contact us, such as company size, industry, or the challenges you would like to discuss.
• Email subscription records, including when and how you subscribed or unsubscribed.

Please do not submit sensitive financial, banking, health, or government ID information through our website forms.

Information collected automatically

• Technical data, such as your IP address, browser type, device type, pages visited, referring website, and the date and time of your visit.
• Cookies and similar technologies, as described in Section 5.

Information from others

• We may receive information from people who refer you to us, from business networking platforms such as LinkedIn when you connect with us, or from event organizers when you attend a session we present.

2. Client Engagement Information

Information clients share during a consulting, advisory, or fractional CFO engagement, including financial records, forecasts, bank data, and other business information, is governed by the confidentiality terms of that client's engagement agreement. Where this policy and an engagement agreement differ, the engagement agreement controls for that information.

3. How We Use Information

We use personal information to:

• Respond to your inquiries and requests.
• Deliver the resources you request, such as the 13-Week Cash MAP and related tools.
• Schedule and provide consulting, advisory, and speaking services.
• Send newsletters and updates, only if you have chosen to receive them.
• Operate, secure, maintain, and improve our websites.
• Understand how visitors use our websites, so we can make them more useful.
• Meet legal, tax, accounting, and regulatory obligations.
• Protect our rights, our clients, and our websites from fraud or misuse.

Legal bases (for visitors in the EU, UK, and similar regions)

Where required by law, we rely on one or more of the following: your consent; the need to perform a contract or take steps at your request before entering one; our legitimate interests in running and growing our business, balanced against your rights; and compliance with legal obligations.

4. Email and Consent

Requesting a free resource does not automatically subscribe you to our marketing emails. You may receive emails directly related to your request, such as a message containing your resource link.

Newsletters and marketing emails are optional. If you subscribe, you can unsubscribe at any time using the link in any email or by contacting us at privacy@launchpoints.com. We will process unsubscribe requests promptly.

5. Cookies and Analytics

Our websites use cookies and similar technologies to:

• Make the websites and forms work properly.
• Keep the websites secure.
• Understand how visitors use the websites (analytics).

We use HubSpot to power forms on our websites. We may use analytics tools such as Google Analytics to understand website traffic and which resources are most useful. These tools may set cookies and collect technical data about your visit.

Where required by law, we will ask for your consent before using non-essential cookies. You can also control or delete cookies through your browser settings. Blocking some cookies may affect how the websites work.

Do Not Track and Global Privacy Control

Our websites do not currently respond to browser "Do Not Track" signals, because there is no common industry standard for them. Where required by applicable law, we honor Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information.

6. Service Providers We Use

We use trusted service providers to run our business. They may process personal information on our behalf, only as needed to provide their services to us. These include:

• Hostinger: website hosting and security.
• HubSpot: forms, contact management (CRM), and email.
• MailerLite: newsletter delivery, if and when used.
• Google: website analytics, if and when used.
• Scheduling, video meeting, document, accounting, and productivity tools used to deliver our services.
• Artificial intelligence (AI) tools that help us draft, organize, and analyze information. We do not enter client confidential information into AI tools except as permitted by the client's engagement agreement.

We do not allow our service providers to use your personal information for their own marketing.

7. How We Share Information

We do not sell your personal information. We do not share it for cross-context behavioral advertising.

We may share personal information:

• With service providers, as described in Section 6.
• To fulfill your request, for example to deliver a resource or schedule a meeting.
• When required by law, court order, or government request.
• To protect the rights, property, or safety of LaunchPoints, our clients, or others.
• In connection with a merger, acquisition, financing, or sale of all or part of our business. If this happens, we will require the recipient to protect your information consistent with this policy.
• With your consent.

8. Links to Other Websites

Our websites link to other websites, such as Amazon (for book purchases), LinkedIn, and event or partner websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies.

If we participate in an affiliate program, such as Amazon Associates, we will disclose it on the relevant pages. We may earn a commission on qualifying purchases at no additional cost to you.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. These include encrypted (HTTPS) connections, access controls, and reputable service providers. No website, email, or storage system is completely secure, so we cannot guarantee absolute security.

10. Data Retention

We keep personal information only as long as needed for the purposes described in this policy, including:

• Inquiry and resource request records: for as long as reasonably needed to respond and follow up, or until you ask us to delete them.
• Email subscription records: while you are subscribed, and afterward as needed to honor your unsubscribe request.
• Client and billing records: as long as required for legal, tax, accounting, and contract purposes.

When information is no longer needed, we delete it or make it anonymous.

11. International Data Transfers

We are based in the United States. Our service providers may process information in the United States or other countries. Where required by law, we use appropriate safeguards, such as standard contractual clauses, for transfers of personal information from the EU, UK, or other regions.

12. Your Privacy Rights

Depending on where you live, you may have the right to:

• Know what personal information we hold about you and access a copy.
• Correct inaccurate information.
• Delete your information.
• Receive your information in a portable format.
• Restrict or object to certain uses of your information.
• Withdraw consent at any time, without affecting earlier processing.
• Opt out of marketing emails.
• Opt out of the sale or sharing of personal information, or targeted advertising. (We do not sell personal information or use it for targeted advertising.)

We will not treat you differently for exercising your privacy rights.

How to make a request

Email privacy@launchpoints.com with the subject line "Privacy Request." Tell us what you are requesting. You may use an authorized agent to make a request on your behalf.

Verification

To protect your information, we may ask you to confirm your identity, for example by replying from the email address we have on file. If an agent makes a request for you, we may ask for proof of their authority.

Response time

We will respond within 30 days. If we need more time, we will tell you why, and we may extend this by up to an additional 30 days or as allowed by applicable law.

Appeals

If we decline your request, you may appeal by replying to our decision with the subject line "Privacy Appeal." We will respond to your appeal within the time required by applicable law. If you are not satisfied, you may contact your state attorney general or, in the EU or UK, your local data protection authority.

13. Children's Privacy

Our websites are intended for adults and businesses. They are not directed to children under 16, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it.

14. Changes to This Policy

We may update this policy from time to time. When we do, we will post the updated version on this page and change the effective date above. If we make material changes, we will provide additional notice where required by law, such as by email or a notice on our websites.

15. Contact Us

Questions, requests, or concerns about this policy or your personal information:

LaunchPoints, LLC

Email: privacy@launchpoints.com

Website: https://launchpoints.com